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Skin Cancer GPs

Marketing for Skin Cancer GPs in Australia

Google Ads, SEO, and websites for general practices offering skin cancer checks and minor procedures alongside primary care services.

Who this is for

  • General practices offering skin cancer checks, minor excisions, and skin lesion assessments
  • GPs with skin cancer medicine qualifications or special interest in skin cancer
  • Practices with capacity for 30+ skin check appointments per month
  • Bulk billing practices or mixed billing with clear fee structure
  • Practices ready to dedicate appointment slots specifically for skin checks

Problems we solve

  • •
    Competing against dedicated skin clinics.Higher marketing budgets. Perceived as more specialist. Better search visibility.
  • •
    Skin check slots not filling consistently.Some weeks fully booked. Other weeks gaps. Cannot predict demand.
  • •
    Patients booking general appointments instead of skin checks.Skin check time slots wasted on 10 minute acute visits.
  • •
    Mixed messaging confuses patients.Website shows general practice services. Patients unclear you do thorough skin checks.
  • •
    Marketing budget limited.Cannot match dedicated skin clinic ad spend. Need efficient targeting.

Our approach

  • Separate campaigns for skin checks vs general practice.Dedicated budget and landing pages for skin cancer services only.
  • Emphasise bulk billing if available.Clear price advantage vs private skin clinics. Prominent in ad copy and landing page.
  • Highlight GP qualifications in skin cancer.Skin cancer medicine certificates. Years of experience. Make expertise clear.
  • Local community positioning."Local GP", "family practice", "established in [suburb] since [year]". Build trust through local presence.
  • Tight geographic targeting.3-5km radius only. Focus on immediate local area. Lower cost per click than competing broadly.

What you get

Skin check focused campaigns

  • • Separate from general practice marketing
  • • Keywords: "skin check", "skin cancer check", "bulk bill skin check"
  • • Location targeting 3-5km radius
  • • Ad copy emphasising local GP and bulk billing
  • • Mobile optimised click to call

Dedicated landing page

  • • Skin check service page (not general homepage)
  • • Clear service description and what to expect
  • • GP qualifications in skin cancer displayed
  • • Bulk billing status prominent
  • • Online booking for skin checks if available
  • • Separate from general practice booking

Slot management support

  • • Campaign pausing when slots full
  • • Budget increase when slots available
  • • Weekly capacity check with practice manager
  • • Clear communication to patients on wait time
  • • Waitlist option if fully booked

Timeline

1

Week 1-2: Setup

Skin check campaign separated from general practice marketing. Landing page built emphasising GP skin cancer qualifications and bulk billing status. Call tracking installed.

2

Week 3-4: Launch and capacity check

Campaign live. First skin check bookings from ads. Weekly capacity check with practice manager. Budget adjusted if slots filling too fast or too slow.

3

Week 5-8: Optimise and balance

Fine tune targeting to fill available slots consistently. Pause campaigns when fully booked. Resume when capacity available. Cost per booking tracked.

GP skin check examples

NSW regional GP practice
$52

Cost per skin check booking (bulk billing practice)

Lower competition in regional area. Tight 5km radius targeting. Bulk billing prominent in ads. Click to call ads performed best. 72% of enquiries booked.

Sydney suburban GP
24 per month

Skin check appointments filled from Google Ads

Practice dedicated 2 afternoon sessions per week to skin checks. Campaigns ran only when slots available. Paused when fully booked. Consistent fill rate after month 2.

Results vary by location, bulk billing status, GP qualifications, and dedicated slot availability.

Common questions

Can we market skin checks without a dedicated skin clinic setup?

Yes. As long as you have GP qualifications in skin cancer medicine and dedicated appointment slots, we can market this service. Emphasise thorough checks, GP expertise, and bulk billing if available.

How do we compete on price against dedicated clinics?

If you bulk bill, this is your competitive advantage. Make it prominent. If you charge a gap, position on convenience (local GP, ongoing care relationship) and thoroughness.

What if our skin check slots vary week to week?

We pause and resume campaigns based on capacity. Weekly check in with practice manager. Budget adjusted to match available slots. No point paying for enquiries when fully booked.

What budget do we need?

Minimum $1,000-$1,500 per month in ad spend. Lower than dedicated clinics because tighter geographic targeting and bulk billing positioning reduces cost per click. Service fee from $1,200/month.

Ready to fill your skin check slots consistently?

Book a 30 minute call to discuss your practice capacity, bulk billing status, and skin check appointment availability.

Next Steps

  1. 1.Book a 30-minute strategy call
  2. 2.We audit your current marketing and discuss goals
  3. 3.Get a custom sprint plan with projected timeline
  4. 4.Start your sprint and begin tracking real results
Book Your Strategy Call Now →

No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.