Choose Your Growth Plan
Two ways to work with us, depending on where your clinic is at and what you need
Pick Your Path to Growth
Both retainers include strategy, execution, and monthly reporting. The difference is in scope, speed, and support level.
Standard
For clinics ready to start with Google Ads or SEO
Plus ad spend (minimum $2,500/month recommended)
What's included
- One service focus (Google Ads OR SEO)
- Campaign setup and ongoing management
- Landing page included (one page)
- Conversion tracking setup
- Monthly performance report
- Email support (response within 2 business days)
Not included
- Multiple service types simultaneously
- Full website builds
- Ad hoc urgent requests outside scope
Best for
- • Clinics starting with one service (Google Ads or SEO)
- • Practices with a clear service focus and defined target area
- • Teams that can handle enquiry follow-up independently
Premium
For clinics ready to scale across multiple channels
Plus ad spend (minimum $4,000/month recommended)
Everything in Standard, plus
- Multi-channel strategy (Google Ads AND SEO)
- Up to 3 landing pages included
- Advanced tracking and attribution
- Bi-weekly performance calls
- Detailed monthly performance report with recommendations
- Priority email and phone support (same day response)
- Quarterly strategy sessions
- Ad hoc support for urgent requests within scope
Best for
- • Established clinics ready to scale patient volume
- • Practices wanting both immediate results (ads) and long-term growth (SEO)
- • Teams that value regular strategy input and optimisation
- • Multi-location practices or clinics with multiple service lines
proof, without borrowed numbers
Skin Marketing is a new specialist agency and this page will carry real client results only when they are real, measured, and the client has agreed in writing to share them. Until then, what you can verify is the method: the complete AHPRA and TGA advertising frameworks read clause by clause and built into every deliverable, conversion tracking set up in your own Google accounts from week one so every number is yours to check, and one person doing the work from start to finish. The free compliance audit is a working sample of the standard.
Common Questions
Can I switch between retainers?
Yes. If you start on Standard and want to expand to Premium, we can upgrade at the start of any month. Similarly, you can scale back if needed with 30 days notice.
What's the minimum commitment?
Three months minimum for either retainer. Marketing takes time to show results, and we need at least 8-12 weeks to properly set up, test, and optimise campaigns. After the initial three months, it's month to month with 30 days notice to cancel.
What if my ad spend is higher or lower than the recommended minimum?
The recommended minimums are based on what typically works for most clinics. Lower ad spend means fewer clicks and longer testing periods. Higher ad spend is fine and doesn't change the service fee. We'll discuss the right ad budget for your goals during the initial call.
Can I add individual services to Standard instead of upgrading to Premium?
No. Premium exists because multi-channel marketing requires more strategic coordination, reporting integration, and ongoing optimisation across platforms. The higher service fee reflects the additional complexity and value. If you need multiple services, Premium is the right fit.
Do you offer project-based work instead of retainers?
For websites and landing pages, yes. We offer project-based pricing for those. For Google Ads and SEO, no. These services require ongoing management, testing, and optimisation. A retainer ensures we can consistently improve results over time rather than just set and forget.
What happens after the 8 Week Sprint?
The 8 Week Sprint is included in month 1-2 of your retainer (Standard or Premium). After week 8, we move into ongoing optimisation mode where we continue to refine campaigns, test new approaches, and scale what's working. The monthly retainer continues for as long as you want to keep the campaigns running.
Not sure which retainer is right for you?
Book a 30 minute call and we'll help you figure out which option makes sense for your clinic's current situation and goals. No pressure, just honest advice.