Disclaimer

Skin Marketing provides digital marketing services only. We are not healthcare professionals and do not provide:

• Medical advice or clinical guidance
• Health information or patient care recommendations
• Diagnosis or treatment suggestions
• Regulatory or legal advice regarding AHPRA or TGA compliance
• Financial or business consulting beyond marketing

Our role is strictly limited to helping Australian clinics attract new patient enquiries through compliant digital marketing.

We do not guarantee, warrant, or promise specific marketing results including:

• Number of enquiries, phone calls, or form submissions
• Number of booked appointments or patients
• Return on investment (ROI) or return on ad spend (ROAS)
• Website traffic, rankings, or visibility
• Revenue, profit, or business growth
• Specific cost per lead or cost per booking

Anyone who guarantees specific marketing results is being dishonest. Marketing performance depends on dozens of factors, many of which are beyond our control.

Marketing results vary significantly based on factors including but not limited to:

Market Factors:

• Geographic location (metro vs regional, specific suburbs)
• Local competition and competitive advertising
• Market demand and seasonal fluctuations
• Economic conditions and consumer confidence

Clinic Factors:

• Services offered and treatment types
• Pricing compared to local competitors
• Clinic reputation and online reviews
• Wait times and appointment availability
• Practitioner qualifications and experience
• Clinic facilities and location

Operational Factors:

• Call handling quality and response times
• Reception team training and professionalism
• Booking process ease and convenience
• Follow-up on missed calls and enquiries
• Patient communication and experience

Budget and Technical Factors:

• Monthly advertising budget allocated
• Quality of website and landing pages
• Tracking setup and data accuracy
• Google algorithm changes and policy updates
• Changes to advertising costs and competition

We optimise campaigns based on data and best practices, but we cannot control these external factors.

Case studies, testimonials, and performance examples shown on this website represent past performance under specific circumstances. They:

• Do not guarantee similar results for your clinic
• Reflect specific conditions at a particular time and location
• May not be representative of typical results
• Are provided for illustration purposes only, not as promises or warranties

Different clinics in different locations with different services, pricing, and capacity will achieve different results.

You, the clinic, are ultimately and solely responsible for compliance with all Australian health advertising regulations.

While we:

• Follow AHPRA advertising guidelines in our work
• Avoid prohibited claims and testimonials in paid ads
• Submit all ad copy and content for your review and approval
• Provide general compliance guidance based on our experience

We are not lawyers or legal advisors. This means:

• We cannot provide legal advice on compliance matters
• We cannot guarantee content will be deemed compliant by regulators
• We are not responsible for AHPRA complaints or regulatory issues
• You should seek independent legal advice for specific compliance questions

You must review and approve all marketing materials before they go live. Your approval indicates you believe the content complies with relevant regulations for your specific situation.

Our services rely on third-party platforms including Google Ads, Google Analytics, web hosting providers, and other tools. We are not responsible for:

• Platform outages, bugs, or technical issues
• Policy changes or account suspensions by these platforms
• Data accuracy or tracking limitations
• Algorithm changes affecting campaign performance
• Costs or fee changes by these platforms

While we work to minimise disruption from platform issues, we cannot guarantee uninterrupted service or consistent platform behaviour.

Information on this website is provided for general informational purposes. While we strive for accuracy, we do not warrant that:

• All information is current, complete, or error-free
• The website will always be available or uninterrupted
• Links to external sites are accurate or up-to-date
• The information applies to your specific situation

Always verify critical information directly with us before making business decisions.

Pricing, service descriptions, and package details on this website are subject to change without notice. Actual pricing and terms are confirmed in your proposal or service agreement. The website serves as general marketing information only, not a binding offer.

This website may contain links to external websites including Google, regulatory bodies, and case study references. We:

• Do not control or endorse external websites
• Are not responsible for their content, privacy practices, or availability
• Make no warranties about information found on external sites

Links are provided for convenience only. You access external sites at your own risk.

Nothing on this website or in our communications constitutes:

• Legal advice (consult a lawyer for compliance questions)
• Medical or clinical advice (this is your area of expertise)
• Financial advice (consult an accountant or financial advisor)
• Tax advice (consult a tax professional)

Our expertise is digital marketing for healthcare clinics. Seek appropriate professional advice for matters outside this scope.

Our services are designed for Australian clinics operating under Australian law. Information, examples, and strategies may not apply to clinics in other countries with different regulations and market conditions.