SEO for Skin Cancer, Derm, and Cosmetic Clinics in Australia
Organic rankings for service and location searches. Technical SEO, content strategy, and local search optimisation built for Australian clinics.
Who this is for
- Clinics ready to invest in 6-12 month timeframe for organic rankings
- Clinics with existing websites that need technical cleanup and content strategy
- Multi location clinics wanting to dominate local search across suburbs
- Clinics currently relying on paid ads and wanting to reduce long term acquisition costs
- Clinics prepared to publish regular content and build authority in their specialty
Problems we solve
- •Slow website killing mobile rankings.Core Web Vitals poor. Page speed under 50. Google penalising your site in mobile search.
- •Duplicate content across service pages.Copy paste service descriptions. Same content on multiple location pages. Google sees this as thin content.
- •No local SEO strategy.Google Business Profile incomplete. NAP inconsistent across directories. No location specific content.
- •Ranking for wrong keywords.Ranking for informational searches but not booking intent searches. Traffic that does not convert.
- •No clear content strategy.Blog sits empty or filled with generic health content not specific to your clinic services.
Our approach
- Technical SEO first.Fix site speed, mobile usability, and Core Web Vitals before building content. Strong foundation required.
- Service and location content strategy.Unique content for each service. Location specific pages for each clinic site or target suburb.
- Local search focus.Google Business Profile optimised. NAP consistency across directories. Local schema markup implemented.
- Booking intent keywords prioritised.Target keywords that signal appointment readiness, not just information gathering.
- Compliance safe content.No testimonials. No outcome claims. Clear service descriptions. AHPRA guideline aware.
What we offer
Technical SEO Audit and Fixes
- • Site speed analysis and optimisation plan
- • Core Web Vitals improvement (LCP, FID, CLS)
- • Mobile usability fixes
- • Crawl error identification and resolution
- • XML sitemap creation and submission
- • Robots.txt configuration
Keyword Research
- • Service specific keyword research for your clinic type
- • Location based keyword opportunities identified
- • Booking intent vs informational intent separation
- • Competitor keyword gap analysis
- • Search volume and difficulty assessment for Australian markets
Content Strategy
- • Service page content templates (compliance safe)
- • Location page content framework (non duplicate)
- • Internal linking structure mapped
- • Content calendar for blog or resource section
- • Title tag and meta description optimisation
Local SEO Setup
- • Google Business Profile optimisation for each location
- • NAP consistency check across directories
- • Local schema markup implementation
- • Service area targeting configuration
- • Review response template provided
On Page Optimisation
- • Header tag structure (H1, H2, H3) optimised
- • Image alt text added for accessibility and SEO
- • URL structure cleaned and simplified
- • Internal linking between service and location pages
- • Schema markup for Organisation, LocalBusiness, FAQs
Tracking and Reporting
- • Google Search Console setup and monitoring
- • GA4 organic traffic segmentation
- • Keyword ranking tracking (monthly snapshots)
- • Organic enquiry attribution where possible
- • Monthly SEO report with traffic trends and ranking changes
Timeline and what happens first
Important: SEO takes 6-12 months to show meaningful ranking improvements. We recommend running Google Ads first to generate immediate enquiries while SEO builds over time.
Month 1: Audit and foundations
Technical SEO audit. Keyword research. Content strategy document. Google Search Console setup. Initial fixes to site speed and mobile usability.
Months 2-3: Content build
Service pages optimised or rewritten. Location pages built with unique content per suburb. Internal linking structure implemented. Schema markup added. Google Business Profile optimised.
Months 4-6: Content expansion and tracking
Additional service content published. Blog or resource articles started. First ranking improvements typically visible. Organic traffic starting to lift (small gains initially).
Months 6-12: Ranking growth and optimisation
More pages ranking in top 10 for target keywords. Organic traffic growing steadily. Enquiries from organic search increasing. Ongoing content publishing and technical maintenance.
Process based proof
Organic traffic growth over 10 months after technical fixes, location pages, and service content rebuild.
Started with slow site (35 mobile speed score). Fixed Core Web Vitals. Built unique location pages for 8 suburbs. Ranking improvements visible month 4 onwards.
Ranking improvement for primary service keywords after 8 months of content strategy and technical optimisation.
Keyword: "dermatologist Sydney CBD". Started position 24. Built service specific content. Internal linking improved. Now ranking position 4-6 consistently.
Results vary by competition, domain age, starting point, and consistency of content publishing. SEO is a 6-12 month investment.
Common questions
How long until we see results?
Technical improvements (site speed, mobile fixes) show impact within 4-8 weeks. Ranking improvements for competitive keywords typically 4-6 months. Meaningful organic traffic growth usually 6-12 months. SEO is not a quick win.
Should we do SEO or Google Ads first?
Google Ads for immediate enquiries. SEO for long term organic growth. We recommend starting with Google Ads to generate bookings now, then adding SEO to reduce long term acquisition costs. Run both in parallel if budget allows.
What if we have multiple clinic locations?
Multi location SEO requires unique content for each location. We build location specific pages with non duplicate content, optimise Google Business Profile for each site, and create suburb targeting strategy.
Do you guarantee rankings?
No. No legitimate SEO provider can guarantee specific rankings. We follow Google guidelines, build strong technical foundations, create quality content, and track progress transparently. Results depend on competition and starting point.
What if our website is old or needs a rebuild?
We can work with existing sites if they are salvageable. If site is too slow or poorly structured, we may recommend a rebuild first. See our Website Development service for clinic specific builds.
What is the investment?
One time technical audit and setup: $2,500. Ongoing SEO retainer from $1,200 per month (includes content creation, technical maintenance, and reporting). Minimum 6 month commitment recommended for meaningful results.
Ready to build long term organic growth?
Book a 30 minute call to discuss your current website, competition level, and whether SEO is the right investment for your clinic goals.
Next Steps
- 1.Book a 30-minute strategy call
- 2.We audit your current marketing and discuss goals
- 3.Get a custom sprint plan with projected timeline
- 4.Start your sprint and begin tracking real results
No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.