SEO results showing medical clinic ranking improvements
SEO

SEO for Skin Cancer, Derm, and Cosmetic Clinics in Australia

Organic rankings for service and location searches. Technical SEO, content strategy, and local search optimisation built for Australian clinics.

Who this is for

  • Clinics ready to invest in 6-12 month timeframe for organic rankings
  • Clinics with existing websites that need technical cleanup and content strategy
  • Multi location clinics wanting to dominate local search across suburbs
  • Clinics currently relying on paid ads and wanting to reduce long term acquisition costs
  • Clinics prepared to publish regular content and build authority in their specialty

Problems we solve

  • •
    Slow website killing mobile rankings.Core Web Vitals poor. Page speed under 50. Google penalising your site in mobile search.
  • •
    Duplicate content across service pages.Copy paste service descriptions. Same content on multiple location pages. Google sees this as thin content.
  • •
    No local SEO strategy.Google Business Profile incomplete. NAP inconsistent across directories. No location specific content.
  • •
    Ranking for wrong keywords.Ranking for informational searches but not booking intent searches. Traffic that does not convert.
  • •
    No clear content strategy.Blog sits empty or filled with generic health content not specific to your clinic services.

Our approach

  • Technical SEO first.Fix site speed, mobile usability, and Core Web Vitals before building content. Strong foundation required.
  • Service and location content strategy.Unique content for each service. Location specific pages for each clinic site or target suburb.
  • Local search focus.Google Business Profile optimised. NAP consistency across directories. Local schema markup implemented.
  • Booking intent keywords prioritised.Target keywords that signal appointment readiness, not just information gathering.
  • Compliance safe content.No testimonials. No outcome claims. Clear service descriptions. AHPRA guideline aware.

What we offer

Technical SEO Audit and Fixes

  • • Site speed analysis and optimisation plan
  • • Core Web Vitals improvement (LCP, FID, CLS)
  • • Mobile usability fixes
  • • Crawl error identification and resolution
  • • XML sitemap creation and submission
  • • Robots.txt configuration

Keyword Research

  • • Service specific keyword research for your clinic type
  • • Location based keyword opportunities identified
  • • Booking intent vs informational intent separation
  • • Competitor keyword gap analysis
  • • Search volume and difficulty assessment for Australian markets

Content Strategy

  • • Service page content templates (compliance safe)
  • • Location page content framework (non duplicate)
  • • Internal linking structure mapped
  • • Content calendar for blog or resource section
  • • Title tag and meta description optimisation

Local SEO Setup

  • • Google Business Profile optimisation for each location
  • • NAP consistency check across directories
  • • Local schema markup implementation
  • • Service area targeting configuration
  • • Review response template provided

On Page Optimisation

  • • Header tag structure (H1, H2, H3) optimised
  • • Image alt text added for accessibility and SEO
  • • URL structure cleaned and simplified
  • • Internal linking between service and location pages
  • • Schema markup for Organisation, LocalBusiness, FAQs

Tracking and Reporting

  • • Google Search Console setup and monitoring
  • • GA4 organic traffic segmentation
  • • Keyword ranking tracking (monthly snapshots)
  • • Organic enquiry attribution where possible
  • • Monthly SEO report with traffic trends and ranking changes

Timeline and what happens first

Important: SEO takes 6-12 months to show meaningful ranking improvements. We recommend running Google Ads first to generate immediate enquiries while SEO builds over time.

1

Month 1: Audit and foundations

Technical SEO audit. Keyword research. Content strategy document. Google Search Console setup. Initial fixes to site speed and mobile usability.

2-3

Months 2-3: Content build

Service pages optimised or rewritten. Location pages built with unique content per suburb. Internal linking structure implemented. Schema markup added. Google Business Profile optimised.

4-6

Months 4-6: Content expansion and tracking

Additional service content published. Blog or resource articles started. First ranking improvements typically visible. Organic traffic starting to lift (small gains initially).

6-12

Months 6-12: Ranking growth and optimisation

More pages ranking in top 10 for target keywords. Organic traffic growing steadily. Enquiries from organic search increasing. Ongoing content publishing and technical maintenance.

what gets measured

Enquiries and booked appointments tracked in your own accounts, cost per enquiry by campaign, wasted spend removed in dollars, and the compliance status of every live ad and page. Results are reported from the clinic's own analytics and belong to the clinic.

Common questions

How long until we see results?

Technical improvements (site speed, mobile fixes) show impact within 4-8 weeks. Ranking improvements for competitive keywords typically 4-6 months. Meaningful organic traffic growth usually 6-12 months. SEO is not a quick win.

Should we do SEO or Google Ads first?

Google Ads for immediate enquiries. SEO for long term organic growth. We recommend starting with Google Ads to generate bookings now, then adding SEO to reduce long term acquisition costs. Run both in parallel if budget allows.

What if we have multiple clinic locations?

Multi location SEO requires unique content for each location. We build location specific pages with non duplicate content, optimise Google Business Profile for each site, and create suburb targeting strategy.

Do you guarantee rankings?

No. No legitimate SEO provider can guarantee specific rankings. We follow Google guidelines, build strong technical foundations, create quality content, and track progress transparently. Results depend on competition and starting point.

What if our website is old or needs a rebuild?

We can work with existing sites if they are salvageable. If site is too slow or poorly structured, we may recommend a rebuild first. See our Website Development service for clinic specific builds.

What is the investment?

One time technical audit and setup: $2,500. Ongoing SEO is included in retainers from $1,800 per month ex GST. Minimum 6 month commitment recommended for meaningful results.

Ready to build long term organic growth?

Book a 30 minute call to discuss your current website, competition level, and whether SEO is the right investment for your clinic goals.

Next Steps

  1. 1.Book a 30-minute strategy call
  2. 2.We audit your current marketing and discuss goals
  3. 3.Get a custom sprint plan with projected timeline
  4. 4.Start your sprint and begin tracking real results
Book Your Strategy Call Now →

No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.