About Skin Marketing
Specialist digital marketing for Australian skin, dermatology, and cosmetic clinics
Some agencies publishing content for clinics have never read the AHPRA advertising guidelines. Every non-compliant post they publish is a separate criminal offence, and the clinic wears it.
Practice managers know the feeling. You brief an agency, they deliver content that looks professional, and six months later you have a detailed report and the same appointment gaps. You also have no idea whether any of it was compliant.
I built Skin Marketing because that gap is fixable.
Every piece of content I produce is checked against three regulatory frameworks before it reaches you: the AHPRA guidelines for advertising a regulated health service, the September 2025 rules for higher-risk cosmetic procedures, and the TGA advertising code. That check covers:
- Banned terms in copy, metadata, and ad text
- Before and after image requirements
- Testimonial compliance across all channels
- Practitioner registration number requirements
As the person who creates and authorises the advertising, I am legally exposed alongside the clinic if content is not compliant. That tends to focus the mind. The rules exist. Most agencies simply have not read them.
This matters because the liability sits with the clinic. Up to $10,000 per offence for a body corporate. Each piece of non-compliant content is a separate count.
Beyond compliance, I measure work by one thing: patient bookings. Not impressions. Not reach. The campaigns I run and the content I produce are built to put patients in your appointment calendar.
When you work with Skin Marketing, you deal with me directly. Every strategy, every campaign, every piece of copy. No account managers, no handoffs, no explaining your clinic's context to a different person every month.
How I Work
The focus
I only work with four types of clinics: skin cancer clinics, skin cancer GPs, dermatology practices, and cosmetic clinics offering procedures.
This narrow focus means I understand your services, compliance needs, patient journey, and capacity challenges in a way a generalist agency does not.
Australia Wide
Based in Australia. Servicing clinics across Sydney, Melbourne, Brisbane, Perth, Adelaide, and regional areas. All work done in Australian time zones with local market knowledge.
My approach
- •Tracking first. No guessing on cost per enquiry or booking rates.
- •Compliance safe. All ad copy reviewed. Clinic approval before launch.
- •Plain language reporting. No jargon. Clear recommendations.
- •No lock in contracts. Month to month after 8 week sprint.