Google Ads for Skin Cancer, Derm, and Cosmetic Clinics in Australia
High intent search campaigns that target patients actively looking for your services. Compliance safe ad copy, tight call tracking, and weekly optimisation.
Who this is for
- Skin cancer clinics with capacity for 20+ new patients per month
- Dermatology practices ready to grow their patient base in specific service lines
- Cosmetic clinics offering injectables, laser, or procedure-based treatments
- Skin cancer GPs wanting to fill appointment slots for skin checks and minor procedures
- Clinics that can commit $2,000+ per month in ad spend and answer enquiries same day
Problems we solve
- •No visibility on true cost per enquiry.You spend but cannot track which keywords or campaigns actually drive booked appointments.
- •Wasted spend on broad or irrelevant keywords.Budget goes to clicks that never convert to appointments.
- •Risky ad copy that creates compliance concerns.Testimonials, outcome claims, or pressure tactics in ads expose your clinic to complaints.
- •Low quality enquiries.Wrong service, wrong location, price shoppers, or time wasters.
- •No clear path from enquiry to booking.Calls come in but your team does not know how to qualify and convert them efficiently.
Our approach
- High intent keywords only.We target patients actively searching for skin checks, mole removal, dermatology consults, or specific treatments.
- Geographic targeting matched to your locations.Suburb level targeting or radius targeting depending on your clinic footprint.
- Compliance safe ad copy.No testimonials. No outcome claims. Clear service descriptions. Clinic approval before launch.
- Call tracking installed.Dynamic tracking numbers so you know which campaign, keyword, and ad drove each call.
- Weekly optimisation.Pause low performers. Increase bids on high performers. Test new ad variations. Refine targeting based on real data.
What we offer
Campaign Setup
- • Google Ads account structure designed for clinics
- • Campaign settings optimised for local reach and call quality
- • Service specific campaigns (skin checks, cosmetic, derm consults)
- • Location targeting configured to your clinic areas
- • Ad extensions for location, call, and sitelinks
Keyword Strategy
- • High intent keyword list built for your services
- • Negative keyword lists to filter low intent traffic
- • Match type strategy (exact, phrase, broad match modifier)
- • Keyword grouping by service and intent level
- • Bid strategy aligned to your cost per enquiry target
Ad Copy
- • Compliance safe ad copy (no testimonials or outcome claims)
- • Clear service descriptions and availability statements
- • Location specific ad variations
- • Mobile optimised ad copy for click to call
- • Clinic approval required before launch
Tracking and Reporting
- • Dynamic call tracking number installed
- • Call source, duration, and recording captured
- • Form submission tracking via GA4
- • Cost per enquiry calculated and trended weekly
- • Weekly optimisation report (plain English, no jargon)
Ongoing Optimisation
- • Daily budget pacing checks
- • Weekly keyword performance review
- • Pause low performing keywords
- • Increase bids on high performers
- • Test new ad variations monthly
Landing Pages
- • Dedicated landing page template (optional add on)
- • Mobile first design
- • Clear service description and call to action
- • Compliance safe content
- • Fast load time optimised for conversions
Timeline and what happens first
Week 1: Audit and access
We review any existing Google Ads campaigns. You provide access to Google Ads and Google Analytics. We document current state and agree on target cost per enquiry.
Week 2: Build and approval
We build campaign structure, write ad copy, configure call tracking, and prepare landing pages. You review ad copy against compliance checklist and approve before launch.
Week 3: Launch
Campaigns go live. Daily budget pacing checks. First enquiries arrive within 7-14 days typically. We monitor closely and make small bid adjustments.
Week 4 onwards: Optimise
Weekly reports showing cost per enquiry trends. Pause low performers. Scale high performers. Test new ad variations. Refine targeting based on enquiry quality feedback from your team.
Process based proof
Cost per enquiry reduced by 50% after 6 weeks of keyword pruning and bid optimisation.
Started with 40+ keywords. Paused low performers. Focused budget on 12 high intent keywords. Call tracking showed clear source attribution.
Enquiries per month increased after adding service specific campaigns and mobile click to call ads.
Separated skin cancer checks from acne and eczema campaigns. Added location extensions for 2 clinic sites. Mobile ads drove 60% of calls.
Results vary by clinic location, competition, budget, services offered, and call handling quality.
Common questions
What budget do we need?
Minimum $2,000 per month in ad spend. Service fee starts from $1,500 per month. Higher budgets ($3,000-$5,000) allow faster testing and more enquiry volume in competitive metro markets.
How do you handle compliance?
We avoid testimonials, outcome claims, and pressure tactics in all ad copy. We use a compliance checklist before launch. You review and approve all ad copy. We document everything for your records.
Can you work with our existing website?
Yes. We can send traffic to your existing site. However, we recommend building dedicated landing pages for better conversion rates and cleaner tracking. Landing pages are an optional add on.
What if we are already running Google Ads?
We audit your current campaigns first. Often we find broad keywords, missing negative keywords, no call tracking, or risky ad copy. We restructure and optimise based on clinic specific best practices.
How fast can we see enquiries?
First enquiries typically within 7-14 days of launch. Clear cost per enquiry trends visible by week 4. Full optimisation cycle takes 8 weeks. Results depend on location, budget, and competition.
What happens after 8 weeks?
Full sprint review. Options to continue on ongoing retainer (from $1,200/month), scale up budget, or pause. No lock in contracts. Month to month after sprint.
Ready to grow your clinic with Google Ads?
Book a 30 minute call to discuss your clinic capacity, current marketing setup, and whether Google Ads is the right channel for your goals.
Next Steps
- 1.Book a 30-minute strategy call
- 2.We audit your current marketing and discuss goals
- 3.Get a custom sprint plan with projected timeline
- 4.Start your sprint and begin tracking real results
No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.