Resources for clinic practice managers
These guides are written for practice managers and clinic owners responsible for marketing decisions. Each one covers a specific area of AHPRA and TGA advertising compliance in plain English: what the rule is, what it means in practice, and what a breach looks like.
The AHPRA advertising guidelines, explained in plain English
The five things clinic advertising must never do under section 133 of the National Law, what counts as advertising, who is liable, and how to check your own site.
Read articleThe TGA advertising code, explained for clinics
What the Therapeutic Goods Advertising Code actually requires, what changed in the TGA's June 2026 guidance, and the penalties, with every rule cited to its clause.
Read articleAHPRA compliance: a plain-English guide for practice managers
The three regulatory frameworks that apply to every Australian cosmetic, skin cancer, and dermatology clinic, and what you are responsible for as the person authorising marketing decisions.
Read articleThe "cosmetic surgeon" title: what changed in 2023
Section 115A of the National Law restricts the use of the title "surgeon". Most cosmetic clinics have not updated their advertising. What the rule says, who it applies to, and what to use instead.
Read articleTGA banned terms: what your agency is probably still using
Since May 2024 the TGA prohibits specific terms in cosmetic clinic advertising across all channels. The full banned list, what is permitted, and what the ban means for your content strategy.
Read articleTestimonials: what the ban actually covers
The testimonials ban under section 133(c) of the National Law is broader than most clinics realise. It covers re-shares, likes, story reposts, and responses to third-party reviews.
Read articleBefore and after images: the rules most clinics are breaking
AHPRA's September 2025 guidelines set out specific requirements for every before and after image used in advertising. Most clinic content does not meet them. The full rules, in plain English.
Read articleInfluencer marketing and your clinic: a double breach
Offering free or discounted treatment to influencers in exchange for posts breaches both the AHPRA advertising rules and the AHPRA clinical practice guidelines simultaneously.
Read articleCall handling: the hidden bottleneck in clinic bookings
You can spend thousands on Google Ads and still lose patients at the reception desk. How calls are answered, how quickly voicemail is returned, and what scripts to use.
Read articleCost per booking: the metric that determines if your marketing works
Cost per booking is the one number that tells you whether your marketing is profitable. How to calculate it across Google Ads, SEO and referrals, and the benchmarks to aim for.
Read articleGoogle Ads metrics: what to track and what to ignore
Most clinics track vanity metrics. The metrics that actually predict bookings are different. How to read a Google Ads report and know whether your campaign is working.
Read articleThe advertising rules for skin cancer clinics
How AHPRA's section 133 rules apply to skin cancer clinic marketing: cure rate claims, patient stories, free skin check offers and specialist titles.
Read articleAdvertising rules for GP skin cancer checks
The AHPRA advertising rules for GP practices offering skin cancer checks: the specialist trap, free spot check offers, Google reviews and recall wording.
Read articleAdvertising rules for dermatology practices
Dermatologists can say specialist, but section 133 still applies in full. The AHPRA and TGA advertising rules for dermatology practices, explained.
Read articleThe advertising rules for cosmetic clinics
How the advertising rules stack for cosmetic clinics: the TGA injectable bans, the five section 133 prohibitions and the September 2025 cosmetic guidelines.
Read articleAdvertising rules for laser and skin clinics
Laser and IPL treatments can be advertised, unlike injectables. What the TGA code and AHPRA rules require of laser clinic marketing, with every rule cited.
Read articleNot sure if your clinic's advertising is compliant? Request a free audit. Brendan will check everything and send you a written report within five business days.
Request your free audit