Privacy Policy
Last updated: December 2024
Skin Marketing respects your privacy and is committed to protecting your personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).
1. Information We Collect
Personal Information
When you contact us or use our services, we may collect:
- Your name and role (e.g., clinic owner, practice manager)
- Email address and phone number
- Clinic name, location, and business details
- Information about your marketing needs and budget
- Communication preferences
Technical Information
We automatically collect certain technical information when you visit our website:
- IP address and browser type
- Pages visited and time spent on site
- Referring website or source
- Device and operating system information
2. How We Use Your Information
We use your information to:
- Respond to enquiries: To answer your questions and provide information about our services
- Provide services: To deliver marketing services including campaign management, reporting, and support
- Communicate updates: To send service updates, reports, and relevant industry information (only if you opt in)
- Improve our services: To analyse website usage and improve our offerings
- Comply with legal obligations: To meet Australian business and tax requirements
We never sell your personal information to third parties.
3. Information Sharing
We only share your information in these limited circumstances:
- Service providers: With trusted service providers who help us deliver services (e.g., email platforms, analytics tools). These providers are bound by confidentiality agreements.
- Legal requirements: When required by Australian law or to protect our legal rights
- With your consent: When you explicitly authorize us to share information
We do not share your information with competitors, marketing lists, or unrelated third parties.
4. Data Storage and Security
We take reasonable steps to protect your information:
- Data is stored securely using industry-standard encryption
- Access to personal information is restricted to authorized personnel only
- We use secure cloud infrastructure with Australian data centers where possible
- Regular security reviews and updates to protect against unauthorized access
While we implement strong security measures, no method of electronic storage is 100% secure. We cannot guarantee absolute security but take all reasonable precautions.
5. Cookies and Analytics
We use cookies and similar technologies to:
- Remember your preferences and improve site functionality
- Analyse website traffic and user behaviour using Google Analytics
- Understand which marketing channels drive enquiries
Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that some features of our website may not function properly without cookies.
6. Your Rights
Under Australian privacy law, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-out: Unsubscribe from marketing communications at any time
- Complain: Lodge a complaint about our handling of your information
7. Data Retention
We retain your information for as long as necessary to:
- Provide services you've requested
- Comply with Australian tax and business record requirements (typically 7 years)
- Resolve disputes or enforce agreements
If you request deletion of your information, we will delete or anonymize it unless we have a legal obligation to retain it.
8. Third-Party Links
Our website may contain links to third-party websites (e.g., Google, case study examples). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
9. Children's Privacy
Our services are directed at Australian healthcare businesses, not individuals under 18. We do not knowingly collect information from children.
10. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us About Privacy
If you have questions about this privacy policy, want to access or correct your information, or have a privacy concern, please contact us:
Email: brendan@skinmarketing.com.au
Response time: We aim to respond within 2 business days
If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au