Website Development for Skin Cancer, Derm, and Cosmetic Clinics in Australia
Fast, mobile optimised websites and landing pages built for bookings. Clear service descriptions, compliance safe content, and proper tracking.
Who this is for
- Clinics with no website or a website too slow or outdated to drive bookings
- Clinics running Google Ads but landing on homepage (poor conversion rates)
- Clinics needing dedicated landing pages for specific services or campaigns
- New clinics launching and needing a professional web presence quickly
- Clinics wanting to reduce reliance on directory listings and own their patient journey
Problems we solve
- •Slow website killing conversions.Mobile page speed under 50. Patients leave before content loads. Google penalising in search.
- •Unclear call to action.No clear booking button. Phone number buried in footer. Contact form hidden behind multiple clicks.
- •Poor mobile experience.Desktop focused design. Tiny text. Hard to navigate on phone. Patients abandon quickly.
- •Risky content creating compliance concerns.Testimonials on homepage. Before and after images. Outcome claims. Pressure tactics.
- •No tracking installed.Cannot see which pages drive bookings. No GA4. No call tracking. Marketing in the dark.
Our approach
- Mobile first design.Built for phone first. Desktop is secondary. Most clinic enquiries happen on mobile.
- Fast load times.Optimised images. Minimal code. Core Web Vitals focused. Target 90+ mobile speed score.
- Clear conversion focus.One primary call to action per page. Phone button sticky on mobile. Booking flow obvious.
- Compliance safe content.No testimonials unless clinic signs off on specific placement. No outcome claims. Clear service descriptions only.
- Tracking built in from day one.GA4, GTM, and call tracking configured before launch. See what drives bookings immediately.
What we offer
Full Website Build
For clinics needing a complete web presence
- • Mobile first design and development
- • 5-10 pages (home, services, about, contact, locations)
- • Service specific pages with compliance safe copy
- • Location pages for multi site clinics
- • Contact forms and phone CTAs
- • Google Maps integration
- • SSL certificate and hosting setup
- • 2 rounds of content revisions
Landing Pages
For campaigns or specific service promotion
- • Single page focused design
- • Service specific or campaign specific content
- • Clear headline and value proposition
- • Benefits and service details
- • Prominent call to action (phone or form)
- • Fast load (target sub 2 second load time)
- • Optimised for Google Ads traffic
- • A/B testing ready structure
Technical Setup
- • Mobile responsive across all devices
- • Core Web Vitals optimised (LCP, FID, CLS)
- • Image optimisation and compression
- • Clean URL structure
- • XML sitemap creation
- • Robots.txt configuration
- • Security headers and SSL
Content and Copy
- • Compliance safe copywriting (AHPRA aware)
- • Clear service descriptions
- • Practitioner bios (qualifications only)
- • Location and availability information
- • SEO optimised title tags and meta descriptions
- • Structured heading hierarchy (H1, H2, H3)
- • Alt text for accessibility and SEO
Tracking and Analytics
- • Google Analytics 4 installed and configured
- • Google Tag Manager setup
- • Call tracking integration (if part of package)
- • Form submission tracking
- • Conversion events configured
- • Google Search Console setup
- • Heatmap tracking (optional add on)
Post Launch Support
- • 30 days post launch bug fixes included
- • Content update training provided
- • Hosting and maintenance options available
- • Monthly backup setup
- • Uptime monitoring configured
- • Security updates for 6 months
- • Analytics walkthrough session
Timeline and what happens first
Week 1: Discovery and content
Kickoff call to clarify services, locations, target audience, and key messages. You provide logos, images, and practitioner details. We document sitemap and content requirements.
Weeks 2-3: Design and build
Design mockups shared for homepage and key pages. Copy drafted for all pages (compliance safe). Development starts once design approved. Staging site provided for review.
Week 4: Revisions and tracking
You review staging site and request changes (2 rounds of revisions included). GA4, GTM, and call tracking installed. Final compliance review completed.
Week 5: Launch and handover
Site goes live. DNS configured. SSL certificate activated. Analytics walkthrough session provided. Training on how to update content. 30 days post launch support begins.
Landing page timeline
Single landing pages built in 7-10 days. Faster turnaround because fewer pages and simpler structure. Ideal for campaign launches with tight deadlines.
Process based proof
Conversion rate increased after landing page rebuild for Google Ads traffic.
Old site: 4.2% conversion. New landing page: 5.5% conversion. Mobile speed improved from 38 to 92. Clear CTA added above fold. Form simplified to 4 fields.
Page load time on mobile after rebuild. Previously 6.2 seconds.
Old WordPress site with heavy theme. Rebuilt on lightweight framework. Images optimised. Core Web Vitals green across all metrics. Bounce rate dropped from 68% to 42%.
Results vary by starting point, content quality, and how well the site matches patient search intent.
Common questions
What is the investment?
Landing page: $1,200 - $1,800 depending on complexity
Full website: $4,500 - $8,500 depending on page count and features
Ongoing hosting and maintenance: From $150/month (optional)
50% deposit required to start. Balance due before launch.
Can we update content ourselves after launch?
Yes. We build on platforms that allow you to update text, images, and basic content. Training session included. For complex changes we offer retainer support.
What if we already have a website?
We can audit your existing site and recommend whether to rebuild or optimise. If site is salvageable, we can improve speed, mobile experience, and tracking. If too slow or poorly structured, rebuild recommended.
Do you provide images or do we need to supply them?
You provide: logos, staff photos, clinic photos. We source: stock images for services if needed (included in package). We avoid stock images showing medical procedures to maintain compliance safety.
What platform do you build on?
Lightweight modern frameworks for speed. No bloated WordPress themes. No page builders that slow sites down. Custom built for clinic needs. Hosting included for 12 months with website package.
Can you integrate online booking systems?
Yes. We integrate with most clinic booking systems (HotDoc, HealthEngine, custom systems). Integration adds 1-2 weeks to timeline depending on complexity.
Ready to build a fast, booking-focused website?
Book a 30 minute call to discuss your current website situation, show examples, and clarify timeline and investment.
Next Steps
- 1.Book a 30-minute strategy call
- 2.We audit your current marketing and discuss goals
- 3.Get a custom sprint plan with projected timeline
- 4.Start your sprint and begin tracking real results
No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.