Marketing for Skin Cancer Clinics in Australia
Google Ads, SEO, and websites built specifically for dedicated skin cancer detection and treatment clinics across Australia.
Who this is for
- Dedicated skin cancer clinics offering full body checks, dermoscopy, excisions, and ongoing surveillance
- Single location clinics or multi site operations with capacity for 100+ patients per month
- Clinics led by GPs with skin cancer qualifications or dermatologists specialising in skin cancer
- Clinics ready to invest in predictable patient acquisition systems
- Clinics that can handle phone enquiries same day and book patients within 2 weeks
Problems we solve
- •Inconsistent appointment bookings.Some weeks fully booked, other weeks gaps. Cannot predict patient flow month to month.
- •Reliance on directories and aggregators.Healthengine, HotDoc taking commission on every booking. No control over patient experience.
- •Competing against GPs offering skin checks.GPs with lower overheads can bulk bill. Hard to differentiate on expertise and equipment.
- •Patient education gap.Patients do not understand difference between basic visual check and full dermoscopy check.
- •Price objections.Patients compare your $150 check to GP bulk billing without understanding service difference.
Our approach
- Target high intent keywords."Skin cancer check near me", "full body skin check Sydney", "mole check" with location modifiers.
- Emphasise thoroughness and expertise.Dermoscopy mentioned. Practitioner qualifications clear. Equipment and process described.
- Geographic targeting tight.5-15km radius around each clinic location. Suburb level targeting for multi site operations.
- Clear pricing and bulk billing status.If you bulk bill, we make it prominent. If private, we explain what patients get for the fee.
- Fast booking path.Click to call on mobile. Online booking if you use it. Same day or next day availability emphasised if true.
What you get
Google Ads campaigns
- • Service campaigns (skin checks, mole mapping, excisions)
- • Location campaigns for each clinic site
- • Branded campaigns to protect your clinic name
- • Mobile optimised with click to call
- • Ad copy emphasising expertise and thoroughness
Landing pages
- • Service specific landing pages (checks vs procedures)
- • Clear service description and what to expect
- • Practitioner qualifications displayed
- • Bulk billing status or fee information
- • Phone number sticky on mobile
- • Online booking integration if used
Tracking and reporting
- • Call tracking per campaign and keyword
- • Call duration and recording captured
- • Form submission tracking
- • Cost per enquiry calculated weekly
- • Booking rate tracked if clinic provides data
- • Weekly report during sprint, monthly after
Timeline
Week 1-2: Setup
Campaign structure built. Keywords researched for your locations. Ad copy written emphasising dermoscopy and thoroughness. Landing pages prepared with clear service descriptions.
Week 3-4: Launch and first data
Campaigns live. First patient enquiries arrive. Call quality reviewed. Cost per enquiry calculated. Adjustments made based on enquiry feedback from your reception team.
Week 5-8: Optimise and scale
Low performers paused. High performers scaled. Clear cost per booking visible if clinic tracks it. Decision on whether to increase budget, hold, or adjust targeting.
Skin cancer clinic examples
Cost per enquiry after 6 weeks of optimisation
Started $142. Paused broad keywords. Focused on "full body skin check" variations. Added location extensions. Mobile click to call ads performed best.
Booking rate from phone enquiries after reception training
Improved call handling. Same day call back for missed calls. Clear availability communicated. Online booking option added for after hours enquiries.
Results vary by location, competition, bulk billing status, and clinic capacity.
Common questions
Should we bulk bill or charge a gap?
Marketing question: bulk billing reduces price objections and increases conversion. Business question: does your margin work? We can market either model successfully. Bulk billing clinics typically see higher enquiry to booking rates.
How do we compete against GPs offering skin checks?
Emphasise dermoscopy, thoroughness, and specialist focus. GPs often do visual checks only. Your service is full body dermoscopy with imaging. Position on expertise and equipment, not price.
What if we have multiple locations?
We build location specific campaigns and landing pages. Each site gets its own geographic targeting. Patients see the closest location. Budget allocated based on capacity at each site.
What budget do we need per location?
Minimum $1,500 per month per location in metro markets. Regional locations can work with $1,000-$1,500. Multi site clinics often allocate $3,000-$5,000 total across sites.
Ready to build predictable patient flow?
Book a 30 minute call to discuss your clinic capacity, locations, and current patient acquisition challenges.
Next Steps
- 1.Book a 30-minute strategy call
- 2.We audit your current marketing and discuss goals
- 3.Get a custom sprint plan with projected timeline
- 4.Start your sprint and begin tracking real results
No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.