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Case study results from Australian medical clinic marketing campaigns
Real Results from Australian Clinics

Case Studies & Results

Early stage agency. Case studies building. Process based proof below.

All examples from real Australian clinics. Names withheld for privacy.

Quick Results

Real numbers from recent campaigns

Sydney Skin Cancer
$89

Cost per qualified enquiry after 6 weeks

34% improvement
Melbourne Derm
32%

Conversion rate lift from page rebuild

Immediate impact
Multi-Site Cosmetic
4.2x

Return on ad spend over 12 weeks

Sustained growth

Detailed Case Studies

Full breakdown of strategy and results

Brisbane Skin Cancer Clinic

Google Ads Campaign | 12 Week Sprint

Starting CPL
$142
Final CPL
$94
Enquiries
127

Challenge

New clinic with no established patient base, launching in competitive metro area with 5+ established skin cancer clinics within 10km.

Approach

Focused Google Ads on full body skin check keywords, tight geographic targeting, compliance-safe ad copy emphasizing same-week availability and bulk billing.

Result

127 qualified enquiries in 12 weeks. Cost per enquiry reduced from $142 to $94 through ongoing optimisation. Clinic fully booked within 8 weeks and expanded operating hours.

Perth Dermatology Practice

Website Rebuild + SEO | 6 Months

Traffic Growth
+186%
Page 1 Rankings
14
Conversions Up
+67%

Challenge

Outdated website, poor mobile experience, specialist dermatologist with 2-3 month wait times needing higher quality patient enquiries.

Approach

Rebuilt website with condition-focused pages, technical SEO improvements, local search optimisation, clear information about specialist qualifications and referral process.

Result

Organic traffic increased 186% in 6 months. Now ranking page 1 for 14 key condition searches in Perth. Form conversions up 67% from improved site experience.

Sydney Cosmetic Clinic

Multi-Channel Campaign | 8 Week Sprint + 4 Months Retainer

ROAS
4.2x
Cost Per Booking
$187
Revenue Impact
+$42K

Challenge

Three location cosmetic clinic wanting to scale anti-wrinkle and filler bookings, previously relying only on word of mouth and Instagram.

Approach

Google Ads targeting treatment-specific keywords, dedicated landing pages for each treatment, clear pricing, online booking integration, compliance-safe imagery and copy.

Result

4.2x return on ad spend over 6 months. Average cost per consultation booking: $187. Estimated monthly revenue impact: $42,000 across three locations.

Important Disclaimers

All case studies from real Australian clinics (2023-2024)

Clinic names withheld for privacy and competitive reasons

Results vary by location, competition, pricing, and capacity

Past performance does not guarantee future results

Ad costs and competition change over time

We cannot guarantee specific outcomes for any clinic

Ready to build your case study?

Book a 30 minute call to discuss your clinic's capacity, location, and marketing goals.

Next Steps:

1

Strategy Call

30-minute discovery session

2

Marketing Audit

Review current performance

3

Custom Plan

Sprint strategy with timeline

4

Launch Sprint

Start tracking real results

Book Your Strategy Call Now →

No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.