Compliance Safe Marketing
How we keep clinic advertising safe within Australian health advertising rules
Important Disclaimer
We support compliance-safe marketing practices and follow AHPRA advertising guidelines and TGA regulations. However, final responsibility for compliance with all relevant regulations sits with the clinic.
We are not legal advisors and this page does not constitute legal advice. Clinics should seek independent legal advice for specific compliance questions.
Our Compliance Process
1. Initial Review
Before writing any ad copy or website content, we review your services, qualifications, and specific compliance requirements. We discuss what claims you can and cannot make based on AHPRA guidelines.
2. Clinic Approval
All ad copy and landing page content is sent to the clinic for review and approval before launch. You have final say on all messaging. We recommend having your practice manager or lead clinician review all content.
3. Ongoing Monitoring
We monitor ad copy and landing pages throughout campaigns. If regulations change or we identify potential issues, we flag them immediately and update content after clinic approval.
What We Avoid
- ×Testimonials in paid advertising (Google Ads)
- ×Guaranteed outcomes or cure claims
- ×"Best", "number one", or superiority claims
- ×Pressure tactics or inappropriate urgency
- ×Before and after images in paid ads
- ×Claims about specific treatment outcomes
- ×Creating fear or anxiety about conditions
- ×Targeting vulnerable populations inappropriately
What We Include
- ✓Clear, factual service descriptions
- ✓Clinic locations and availability
- ✓Accurate practitioner qualifications and registrations
- ✓Transparent pricing (with clinic approval)
- ✓Multiple contact methods
- ✓Education about conditions and treatments
- ✓Information about what to expect
- ✓Professional, evidence-based language
Specific Guidelines By Service
Skin Cancer Clinics & GPs
Safe: "Full body skin check available this week", "Bulk billing available", "RACGP certified skin cancer GP"
Unsafe: "Catch cancer before it's too late", "100% detection rate", "Best skin check clinic in Sydney"
Dermatology Clinics
Safe: "Specialist dermatologist, FACD qualified", "Treating eczema, psoriasis, and acne", "Referral required"
Unsafe: "Cure your eczema", "Leading dermatologist", Patient testimonials in ads
Cosmetic Clinics
Safer framing, per the current TGA guidance: promote the consultation and the practitioner, never the prescription medicine. For example: 'Consultations for skin and facial concerns with our registered nurse' or 'Book a consultation to discuss treatment options for your skin concern'. Do not name prescription only medicines or their nicknames, do not publish price lists for prescription only treatments, and state the full terms of any free offer in the advertisement itself. The TGA declines to publish a list of acceptable substitute terms, so wording in this area should be reviewed case by case: the details are in the TGA advertising code article.
Unsafe: "Look 10 years younger guaranteed", Before/after photos in paid ads, Outcome promises
Key Regulations We Follow
AHPRA Advertising Guidelines: Australian Health Practitioner Regulation Agency guidelines for health practitioner advertising
TGA Regulations: Therapeutic Goods Administration regulations for advertising therapeutic goods and services
Google Ads Healthcare Policy: Additional restrictions specific to healthcare advertising on Google's platform
Competition & Consumer Act 2010: Australian Consumer Law provisions around misleading or deceptive conduct
Questions About Compliance?
I'll discuss your specific compliance requirements and concerns during your initial call.